20 Free Ways to Improve Your Website’s SEO (Backed by Experts)
Want to improve website’s SEO without spending a single penny? You’re in the right place.
SEO is crucial for ranking higher on Google and driving organic traffic.
But the good news is—you don’t need to invest in expensive tools or paid ads. Just apply these 20 free strategies and start seeing results.
Many marketers, startup founders, and small business owners struggle with the same fear:
👉 “How do I compete with big brands that have entire SEO teams?”
👉 “Is it even possible to rank without spending money?”
At this early stage, learning how to improve website’s SEO isn’t just an option—it’s a lifeline. Whether you’re a business owner or running a digital marketing agency, relying only on ads can drain your bank account.
So, if you want free, proven strategies to improve website’s SEO that actually work in 2025, just follow my guide, implement each step, and watch your rankings grow.
1. Optimize Your Page Titles & Meta Descriptions
This will help you improve website’s SEO by increasing user engagement and helping search engines understand what your page is about. There are so many videos available on YouTube to help you with this. Just search “How to optimize page titles and meta descriptions.
✅ Use action words in your title and meta descriptions.
✅ Keep your title under 60 characters and meta description under 160 characters.
✅ Make it compelling to increase CTR (Click-Through Rate).
2. Use Internal Linking
Do you see the link under this text “Website’s SEO” leading to my service page? That is internal linking, and it plays a vital role in helping improve website’s SEO.
3. Find Low-Competition Keywords
On high-competition keywords, big brands are already ranking. But that does not mean we should put down our shields and do nothing about it. We can find low-competition keywords to improve website’s SEO by focusing on long-tail keywords.
For example:
❌ “Start an eCommerce website” (High competition)
✅ “10 solid tips to start a beauty eCommerce website in 2025” (Easier to rank)
Use Google Auto-Suggest, People Also Ask, and Ubersuggest Free Plan to find the best keywords.
4. Improve Page Speed
Website speed is one of the most important factors to improve website’s SEO.
Images in PNG or any format above 250-300KB may seem fine, but when combined, they slow down your website significantly.
How to Fix It?
✔ Convert images to WebP format.
✔ Compress images using TinyPNG.
✔ Use Google PageSpeed Insights to check performance.
Every small boost in speed improves your SEO!
5. Write Long-Form, High-Value Content
One of the best ways to improve website’s SEO is by writing long-form, high-value content that directly addresses the user’s search intent.
There is a common belief that blog posts should be 1500+ words, but I’ve seen blogs under 1000 words ranking simply because they took care of the user’s needs from start to finish
Key Tips:
✔ Use images where necessary.
✔ Bold key points to emphasize important details.
✔ Make your content well-structured for better readability.
6. Optimize for Mobile
Whenever you modify anything, prioritize mobile responsiveness first. Most people visit your website, business, or blog from mobile devices rather than desktops. A mobile-friendly site helps improve website’s SEO by ensuring a smooth user experience.
Make sure:
✔ Fonts & buttons are easily readable.
✔ The layout adapts smoothly to mobile screens.
✔ Test using Google’s Mobile-Friendly Test.
7. Use Image Alt Text
What is your image about? Add descriptive text to every image you use. This helps Google better understand your content, increasing its relevance in search results. Image SEO is an underrated way to improve website’s SEO. Google can’t read images, but it reads alt text to understand what an image represents.
Benefits:
✔ Google better understands your content.
✔ Improves SEO relevance.
✔ Gives your images a chance to rank in Google Image Search and bring in additional traffic.
8. Improve Website Navigation
When a user lands on your website, it’s important to guide them effortlessly from your homepage to other important pages.
A well-structured navigation system improves website’s SEO by reducing bounce rates and keeping users engaged.
Remember how good it feels when someone helps you find a street? You smile and say thank you—even if you never meet them again. That’s how SEO works.
✔ Make navigation simple and user-friendly.
✔ Add a search bar to help users find content easily.
✔ The easier the navigation, the better your engagement score.
9. Answer ‘People Also Ask’ Questions
If you go beyond basic content and answer questions your audience might have, it builds trust and keeps users on your site longer.
This is especially effective for improving website’s SEO, as Google’s “People Also Ask” section is often used for featured snippets. Instead of making a visitor open another tab to search for answers, answer their queries directly in your content.
10. Repurpose Content Across Platforms
If you’re writing a blog post, why stop there? Repurpose it into different formats to expand your reach.
✔ Create Instagram posts from key takeaways.
✔ Make a LinkedIn carousel with insights.
✔ Write a Medium article summarizing your post.
These small efforts increase visibility, backlinks, and engagement, ultimately helping improve website’s SEO over time.
11. Use Free SEO Plugins for WordPress
These plugins give you a score based on where you did well and what needs improvement. Based on the score, you will get an idea of what to do to enhance your SEO.
12. Use Schema Markup (Without a Paid Tool)
13. Get Listed in Free Business Directories
Get free backlinks from local citations like YellowPages, Yelp, Enroll My Business. They do not provide do-follow links, but they help you build NAP (Name, Address, Phone) consistency across platforms, increasing the vote of trust.
Initially, this helps to improve your website’s SEO, but later, your focus should be on obtaining more do-follow backlinks.
14. Create Google My Business
Create a profile on Google My Business (GMB) to attract local traffic.
At this stage, it is necessary that local users know about your business first. This does not work for every type of industry, but for some, it does.
For example: If you search “Digital Marketing Company in Nikol”, you will see UV Digital Solution.
15. Encourage Social Shares (Without Ads)
In blogs, adding social sharing buttons makes a huge contribution by driving traffic.
Always mention a CTA (Call-to-Action) that encourages readers to share. That is the best practice
16. Earn Free Backlinks
You can earn free backlinks from:
✔ Web 2.0 sites (such as Blogger, Medium, and WordPress)
✔ Writing free blogs on blogger sites
✔ Providing genuine answers on Quora and Reddit
This is a guaranteed way to earn free backlinks and improve your website’s SEO.
17. Submit Website to Google Search Console
By submitting your website to Google Search Console (GSC), you allow Google bots to crawl your website.
This process is known as crawling, where Google gathers data about your website. The next step, indexing, ensures your pages appear in Google search results.
Why is GSC important?
✔ It allows Google to detect and index your pages.
✔ It acts as your website’s health checker, identifying issues that, when fixed, improve ranking capacity.
✔ Submitting a sitemap speeds up the indexing process.
18. Increase Dwell Time (User Engagement)
Google prioritizes websites that keep users engaged for longer periods.
To increase dwell time:
✔ Add videos related to your content.
✔ Use infographics to make information visually appealing.
✔ Include interactive elements (such as quizzes or polls) where possible.
The longer users stay on your site, the stronger the signal to Google that your content is valuable, leading to better rankings.
19. Fix Broken Links
Broken links hurt SEO and user experience.
Use Broken Link Checker to identify and fix them.
✔ A website with zero broken links sends a strong trust signal to Google.
✔ Redirect broken pages to relevant content to retain traffic.
20. Monitor SEO Performance with Free Tools
SEO isn’t a one-time task—you must track progress and continuously improve.
Free Tools to Track SEO Progress:
✔ Google Analytics (Track traffic & behavior)
✔ Google Search Console (Crawl errors, indexing issues)
✔ Ubersuggest Free Plan (Keyword tracking & audits)
📌 Regular monitoring = Higher SEO growth!
Final Thoughts – The Key to SEO Success 🚀
SEO isn’t about spending money—it’s about making strategic improvements consistently.
Here’s what you should do now:
✅ Pick 5 strategies from this list and implement them TODAY.
✅ Track your progress using Google Search Console.
✅ In 30 days, compare results—you’ll see real improvements.
What’s the one SEO tip from this list you’re going to implement first?
